Sheen continues to welcome you along the journey as we search for the best up-and-coming beauty brands delivering high-quality products in hair, makeup and skincare.
Makeup and cosmetic company, Flawless Shades took a hands-on approach to solving the problem of under representations of people of darker skin tones in the beauty industry. Developing a panel of beauty experts, Flawless Shades set out to create a hub of cosmetics to cater to diverse skin tones traditionally left out.
Flawless Shades developed and created by Emma Bridges carefully selects new products in skincare and makeup. Collaborating with a collective panel of makeup artists and beauty bloggers that review new products and shape future product offerings, as well as an open channel of communication via social media and other channels to maintain a constant awareness of the needs of potential customers.
Some Flawless Shade partners include:
Hani Sidow | Instagram ; Audrey Badibanga | Instagram ; Raven Navera | Instagram
Naomi Labelle | Instagram ; Abimbola Zaenab | Instagram ; Nkazana Kamwi | Instagram ; Kemi Akinboyewa | Instagram
“One of the biggest complaints we have come across is a combination of a
fundamental lack of choice across the board, as well as unnecessary difficulty
in getting hold of the products they do want. Flawless Shades set out with the goal
to provide as much choice as possible, both in terms of skin tone and skin type,
as well as a great mix of well-known brands and cult up-and-comers, all in one place.”
– Creator, Emma Bridges
For more details about upcoming products, be sure to follow Flawless Shade on Instagram.